b'DAYTODAYINSURANCE SOLUTIONSJon Barron and James DickBranding the What Ifs An introduction to enterprise risk managementH as your ministry ever taken the time tofully insurable. Losing key midlevel staff during a create your own brand of risk mitiga- leadership transition, for example, is a significant tion? Serving those who experiencerisk that cannot be insured. Similarly, you cannot homelessness or addiction comes with a plethorabuy insurance for the delays that face the permit-of risks: safety of guests, suitability of currentting phase of a new building project or the costs buildings, continuity of ministry through staffingassociated with those delays.With each what if, your team must ask two questions: 1.How likely is this issue to happen to our ministry? (We like to use a scale of 1 to 5.) 2.If it does happen, how severe would the consequences be? (Again, on a scale of 1 to 5.) This allows your team to narrow down the pool of 50+ what ifs to a smaller number of high-frequency/high-severity scenarios that can be individually treated.Leaders will then need to open communication changes, unpredictable cash flows, and effective- and hear different perspectives from staff and ness of life-recovery programs, to name a few.stakeholders. This is the stage where the risk Whats more, the nature of each of these risksmanagement of your enterprise starts to get your is always changing as society and your clients,own brand. The leaders will assemble, evaluate, funders, and staff may change. implement, and monitor a list of steps that can Most Citygate Network members have apotentially mitigate your ministrys risk. There is branding strategy for development and fund- not always a best-practice way to layer protective raising or take great pride in customizing life-measures, so you have to determine what makes transformation programs. Risk management sense given your ministrys resources and exposure.the approach of handling the question, WhatThe Citygate Network members who already Jon and James serve as nationalcould possibly go wrong? and the answers youhave a branded risk mitigation process and who directors of the Citygate Network Endorsed Insurance Program,getshould be no different. practice enterprise risk management will agree: administered by our contractYour ministrys brand of risk managementInvesting time proactively allows future changes and partner, Gallagher. More informa needs to start with senior leadership, who needpivots to go more smoothly. If your leadership team tion is available for membersto assess, often with input from key board mem- is ready to dig into a risk strategy but is unsure of through the Insurance Section of Citygate Networks Contractbers, the risks that your ministry presently faceswhere to start, we are glad to be a resource, no mat-Partners web page, www.citygate and appreciate that many of them are notter where you purchase your corporate insurance. \x03network.org/insurance.54 WWW.CITYGATENETWORK.ORG JULY/AUGUST 2023'