MAP TO SUCCESS In Career Mapping for Nonprofits: The Non profit Leader’s Guide to Attracting, Hiring, and Retaining Top Talent (Morgan James Publishing), talent management and staffing expert Nurys HarriganPedersen shows leaders how a simple tool like career mapping can help executives take their time back and guides them to create a highly engaged team. Leaders learn to spend less time dealing with personnel issues, how to lower turnover dramatically, and how to cocreate each team member’s career map. The result is a work environment that is efficient, satisfying, and engaging, BIBLE LEADERSHIP LESSONS The more you lead, the greater the number of challenges you face. John Maxwell says that the Bible is the greatest leadership book that has ever been written. In 21 Leadership Issues in the Bible: Understanding the Criti cal Issues Faced by the Men and Women of the Bible (Thomas Nelson), he addresses 21 of the most common issues leaders face. Starting with inter nal issues such as identity, purpose, pride, and selfleadership, and moving on to others such as criticism, change, diversity, team work, and recruiting, Maxwell shows how leaders in the Bible addressed these issues with boldness and clarity, or how they failed to lead. WWW.CITYGATENETWORK.ORG MAY/JUNE 2019 59 INVEST IN EMAIL MARKETING Email marketing is one of the most effective digital marketing tactics. It results in an average of $40 of revenue for every $1 spent, making it a powerful tool for budgetlimited nonprof its. All you need is creativity. 1. Craft a compelling subject line—This is the main way you’ll be able to convince people to open your email. Try split testing your subject lines to find what works with your audience. 2. Keep copy simple and digestible—No one is going to take the time to read a novel, but if your copy is compelling, short, and easytodigest (think lists and stats) then people are much more likely to read it. 3. Use compelling images and/or video to tell the story—appeal to your consumer’s emotions. Source: Word Stream