b'When you are interviewedas possible to a healthy solution that F ocus on your agenda. Deter- can be talked about openly.relat-mine two or three keyIts OK to cite privacy issues messages you wish to com- ing to guests and staff. But along municate and say them early andwith that, cite your commitment to often. Use bridges to get back toaccountability and to a full investiga-your key messages: tion and dealing with the situation.While that is important, itNo Comment never worksit only makes it worse. Its OK to say,Its OK to say, I dont doesnt get to the heart of theI dont know, but Ill get back to question, which isknow, but Ill get back you. But be sure you keep yourWe must always keep the bigpromise. Other responses include: to you. But be sure picture in mind, which is All I can say is you keep your promise.I understand people can object I cant provide that information to details, but the key point isuntil I have all the details. Practice, practice, and practice I cant answer that until I have some more. Use your media coaches toa full report. ask you the hardest questions they can think of. Reframe answers until you I am happy to try and answer can hold your own in the interview. those questions once I have Be as truthful as possible, as trans- spoken to the right people.parent as possible, and as committedContinued on page 38\x02SEPTEMBER/OCTOBER 2022 WWW.CITYGATENETWORK.ORG 35'