b'by Pat McLaughlinAnatomy of a Capital Campaign5 keys to successDo you remember anatomy class inA compelling casein this phase will prepare your high school? Anatomy is the scienceCampaigns rise from your missiondonors to raise even more dollarsthat studies the structure of theand vision to solve real and feltin subsequent campaigns.body. Several people in my familyneeds. Identify your three Ps(two physicians, one physicianprogram, property, and personnel.Willing volunteers assistant, three registered nurses,Why do you need this project? WhyYour staff will be much more a chemist, and a surgeon) havedo you need it now? Whats youreffective when you recruit a teaminvested hours studying all thecampaign story? Will it spark gen of campaign volunteers who love amazing ways God has put ourerosity in your donors? The moreyour mission. Volunteers can be bodies together. Like our bodies,compelling your case, the morefriendraisers and fundraisers. a capital campaign needs structureurgently your donors will respond.The strongest ask comes from to be successful. Here are five keyfriends asking their friends to join components of a healthy campaign.Committed leadersthem in supporting your cause. Fundraising is a team effort. YourPrepared donors executive director must communicate the vision effectivelyCampaigns move forward one and be your number oneconversation at a time. Most camfundraiser. Each board mem paigns struggle to find prospective ber must give a generous, sacrificialmajor donors. The most important gift (over and above their currentthing you can do today to support level of giving)and get others toyour future campaign is to identify give. Equip every staff memberand begin cultivating key donors to tell your story with passion.who could play a significant role. Start now. Youll be glad you did! A smart planYour surgeon knows how your Start with a precampaign/feasibilitybody works and checks vital study to test the support for yoursigns to avoid any unforeseen case. Solicit leadership gifts duringproblems during surgery. You the quiet phase to build momentum,should evaluate these five vital energizing others to give. When components for your mission so you reach 70 percent of your goalyoure ready to launch your next in gifts and pledges, kick off thesuccessful campaign!public phase to reach your entire constituency. The donorrelationsPat is president/founderphase focuses on thanking yourof The Timothy Group donors well. Quality donor care(www.timothygroup.com).12 WWW.CITYGATENETWORK.ORG JULY/AUGUST 2021'